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Kuniye

la capacit\u00e9 de la marque \u00e0 pouvoir afficher des prix premium ou son aptitude \u00e0 s\u00e9curiser les finances futures de la soci\u00e9t\u00e9.<\/li>\n<\/ul>\n

Au-del\u00e0 de ces chiffres finaux, on peut aussi constater qu'Apple a observ\u00e9 une croissance sup\u00e9rieure \u00e0 celle de Google<\/strong> bien que, comme le dit Chovet, il s'agisse pour les deux acteurs “de progressions \u00e0 deux chiffres”. Ainsi, Apple affiche une fi\u00e8re croissance de 21\u00a0%, talonn\u00e9 par Google et ses 15\u00a0% de progression.<\/p>\n

$\"meilleure$ <\/p>\n

Microsoft et Samsung (Electronics), sont en 5e et 7e places de ce classement, et il est int\u00e9ressant de noter que malgr\u00e9 les probl\u00e8mes de sa branche mobile, et son annonce d'une chute de 60\u00a0% de son b\u00e9n\u00e9fice, il y a quelques jours, Samsung Electronics dans son ensemble progresse de 15\u00a0%<\/strong>, menant le Cor\u00e9en \u00e0 une estimation \u00e0 plus de 45 milliards de dollars.<\/p>\n

InterBrand a par ailleurs fait remarquer que c'est la premi\u00e8re ann\u00e9e o\u00f9 deux marques passent la barre des 100 milliards de dollars. Rien de vraiment \u00e9tonnant dans le fait qu'il s'agisse d'Apple et Google. Ce qui est en revanche plus surprenant, c'est la fulgurance qu'a \u00e9t\u00e9 celle de ce dernier.<\/p>\n

Google a en effet conquis le monde en 10 ans<\/a>, suite \u00e0 son introduction en bourse, et except\u00e9 Amazon, qui fait partie des entreprises les plus explosives<\/strong> de ces derni\u00e8res ann\u00e9es, toutes les autres marques du top\u00a020 et m\u00eame plus ont bien plus d'anciennet\u00e9.<\/p>\n